27 North USA headquartered in Jupiter, Florida was formed under the premise that "there has to be a better paddle on the market". The sport of paddle boarding is evolving at light speed. Riders and racers demand equipment that performs under the harshest of conditions. The frustration of breaking extremely expensive paddles was one of our prime motivators to create a quality paddle product. As the number of performance paddle athletes continues to grow exponentially every year, the demand for high strength, lightweight, dependable paddles does as well.

Jupiter, Florida, (latitude 27 degrees North) and other regions of Florida experienced a boom in all genres of stand up paddle boarding over the past 5 years like no other region of the USA. The range of possibilities from paddle surfing to paddle racing to paddle yoga combined with a perfect climate and aquatic playground produced some of the most competitive and versatile paddle athletes the sport has seen to date. In essence, our athletes come from the perfect product proving grounds. We have put our paddles to the test and are excited to introduce the unmatched performance and value to you.

27 North USA embodies the serious stand up paddle athlete and the products they demand. We have developed paddles that are designed for the serious paddle surfer, the elite racer and of course the everyday recreational paddler. Our featured paddle, made from Kevlar wrapped carbon comes with a Lifetime Guarantee and is indestructible………….please join us, as there is strength in numbers.
27 North USA



M2M Maui to Molokai 27 mile with Josh Riccio

August 06, 2014

Words from a paddle professional 8-6-2014Team 27 North USAwww.27northusa.comJosh Riccio-Team RiderMahalo & AlohaJust want to thank you for reading my blog about my preparation and experience of crossing the 27mile Pailolo Channel between Maui and Molokai and the 32mile Ka’iwe channel between Molokai and Oahu. I’m always happy to talk story and share my experience and knowledge when it comes to Surfing, SUP, or the Ocean in general and encourage anybody to reach out to me with any questions they may have. Maui 2 MolokaiThe Pailolo channel is the body of water between West Maui and East Molokai. When the trade winds are blowing the 27mile Maui 2 Molokai Race starting from Honolua Bay, Maui and finishing at Kaunakakai, Molokai...

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27 North Ambassador Program - 35% off

July 27, 2014

27 North USA has established our unique Ambassador Program. As our paddle compnay continues to grow we want loyal paddlers and brand ambassadors to grow with us. Who is a perfect candidate for the Ambassador Program?    1. A SUP surf, SUP race or SUP touring addict  2. One who promotes a healthy lifestyle  3. A social media maven who will promote the brand and the sport in a positive and consistent manner   What are the benfits of being a 27N Ambassador? An Ambassador will receive a 35% discount on an order that is purchased through our web site. 27 North will provide you with your own personal discount code. Once your code is issued, you have 10 days to take advantage of the savings. We will renew your...

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BLACKZILIANS team up with 27 North USA

June 14, 2014

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Memorial Day Weekend Sale www.27northusa.com

May 21, 2014

The proverbial "kick-off" to summer is here! We are indeed fortunate here in South Florida to pretty much have the endless summer. We do realize however,  that the bulk of the USA is just now starting to feel the grip of winter let go and the waters are starting to warm up. First off, let us not forget what this holiday weekend actually means! Please take the time to honor those that have fallen while serving this great country. Most of us will take to the waterways in some shape or form this weekend so do be careful, check your equipment and have fun! We are offering 20% off all orders May 22nd through May 26th. Let's put that in...

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